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Professional teeth
whitening
that actually works
Trustpilot
Excellent
4.8 out of 5
Our mission is as clear as our aligners.
Your current smile
Not happy with your smile?
Stained, dull, or uneven teeth can
affect how confident you feel day to day.
affect how confident you feel day to day.
Your brighter smile
A whiter, more confident smile
Enjoy visible results with dentist-approved
whitening tailored to your smile goals.
Explore
Take the first step toward a brighter smile
Teeth whitening
Yellowing & stains
Whiten
Smile whitening
Brighter and fresher
Complete
Whitening in progress
Watch your smile transform
Professional whitening helps lift stains safely
and reveal a brighter, fresher-looking smile.
and reveal a brighter, fresher-looking smile.
Treatment overview
What’s included in your plan
Expert support
In-app expert guidance
and continuous support
and continuous support
Professional whitening trays
Tailored whitening trays designed to fit each groove of your teeth
LED technology
Cutting-edge Halo LED device
Free exam
Your complete oral health check and teeth whitening package
How it works
Your path to a brighter smile
Step 1
Start with a free consultation
Meet with a dental expert
to discuss your smile.
1:1 smile review
Expert whitening advice
Quick online start
Expert guidance
No clinic visits required — everything begins online, at your convenience.
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Step 2
Get your custom
trays made
trays made
Receive trays designed
to fit your teeth comfortably.
to fit your teeth comfortably.
Tailored tray fit
Even gel coverage
Comfortable daily wear
Custom trays
Made to fit your teeth precisely
for even whitening coverage.
for even whitening coverage.
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Step 3
Begin whitening
with expert support
Begin treatment at home
with guidance and support.
with guidance and support.
Dentist-approved process
Easy daily routine
Visible whitening results
Ongoing support
Track your progress and get
expert help throughout treatment.
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24/7 dentists, award-winning
technology, and dentistry that's
affordable and accessible
technology, and dentistry that's
affordable and accessible
Explore
Price comparison
Compare plans and see the difference
Scope of Care
Toothfairy®
Award-winning
Now £399
High Street Dental
Generic Product
£400-£600+
Supermarket Products
Generic Product
£10-£40
Start your journey with a free consultation with a real dentist online — no commitment, no clinic, just honest advice tailored to you.
Free Online Consult
Get a thorough dental assessment at no cost, carried out by a qualified dentist through the app before your treatment begins.
Free Dental Exam
Receive professionally made trays fitted to your teeth for a more effective, comfortable whitening experience — no generic, one-size-fits-all solutions.
Custom Whitening Trays
Dentist-prescribed whitening gels, formulated to be both safe and highly effective — the strongest solution available without stepping into a clinic.
Toothfairy Professional Gels
Track your whitening progress in real time through the award-winning Toothfairy app, with your dentist keeping an eye on results every step of the way.
Toothfairy App To Monitor
Questions after hours? Our dentists are available evenings and weekends, so support is always there when you need it most.
Out Of Hours Assistance
Toothfairy®
High Street Dental
Price
£1799
£400-
£600+
£600+
Start your journey with a free consultation with a real dentist online — no commitment, no clinic, just honest advice tailored to you.
Free Online Consult
Get a thorough dental assessment at no cost, carried out by a qualified dentist through the app before your treatment begins.
Free Dental Exam
Receive professionally made trays fitted to your teeth for a more effective, comfortable whitening experience — no generic, one-size-fits-all solutions.
Custom Whitening Trays
Dentist-prescribed whitening gels, formulated to be both safe and highly effective — the strongest solution available without stepping into a clinic.
Toothfairy Professional Gels
Track your whitening progress in real time through the award-winning Toothfairy app, with your dentist keeping an eye on results every step of the way.
Toothfairy App To Monitor
Questions after hours? Our dentists are available evenings and weekends, so support is always there when you need it most.
Out Of Hours Assistance
Scope of Care
Toothfairy®
Supermarket Products
Price
£1799
£10-£40
Start your journey with a free consultation with a real dentist online — no commitment, no clinic, just honest advice tailored to you.
Free Online Consult
Get a thorough dental assessment at no cost, carried out by a qualified dentist through the app before your treatment begins.
Free Dental Exam
Receive professionally made trays fitted to your teeth for a more effective, comfortable whitening experience — no generic, one-size-fits-all solutions.
Custom Whitening Trays
Dentist-prescribed whitening gels, formulated to be both safe and highly effective — the strongest solution available without stepping into a clinic.
Toothfairy Professional Gels
Track your whitening progress in real time through the award-winning Toothfairy app, with your dentist keeping an eye on results every step of the way.
Toothfairy App To Monitor
Questions after hours? Our dentists are available evenings and weekends, so support is always there when you need it most.
Out Of Hours Assistance
Certified care
you can trust
you can trust
Experienced dentists delivering expert-led treatment with the highest clinical standards.
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Trusted expertise
Certified dentists with trusted clinical expertise
Experienced across NHS and private
dentistry using advanced treatment techniques.
dentistry using advanced treatment techniques.
NHS and private experience
Professionally certified dentists
Advanced treatment techniques
As Seen In:
Patient stories
Real experiences with Toothfairy
Macey Indianna
Verfied Patient
"Teeth have moved exactly as they promised. Great experience with the tooth fairy team! Teeth have moved exactly as they promised. Extremely friendly staff - and great COVID-19 safety precautions in place for in clinic appointments.Would recommend to anyone looking for teeth straightening at a reasonable price."
Excellent
5
out of 5
Trustpilot
Ray
Verified Patient
I’ve had an amazing experience with Toothfairy, they are clear and concise with the information they provide. Dr Claudia who has been overseeing my treatment is so nice and sweet, I would definitely recommend to anyone who is thinking about straightening their teeth. Honestly don’t wait on it !
Excellent
5
out of 5
Trustpilot
Francesca Errico
Verified Patient
"My experience with the Tooth Fairy teeth straightening aligners has been fab! The team have been very quick to respond with any questions and queries. Has been great so far. I am on number 5 now of my aligners and can see that my teeth are a lot straighter already."
Excellent
5
out of 5
Trustpilot
Joshua
Verified Patient
From Day 1 you’re properly taken care of. From the initial assessment they give you, you get realistic time frames to complete your treatment and more importantly they are super helpful along the way. Everyone at Tooth Fairy is great and i can’t thank them enough for making me feel proud to smile again. I strongly recommend using them if you’re considering a teeth straightening product that is reliable, cost effective and will deliver the desired results!!
Excellent
5
out of 5
Trustpilot
Entso Musk
Verified Patient
" Toothfairy to the world👏👏 I absolutely love everything about the tooth fairy, from their app where doctors/dentists are quick to respond and are very friendly ,to the aligners they offer; the delivery is fast and hustle free.l totally recommend everyone who needs teeth straightening to come on board they are the best. I have added more stars because the are so wonderful and l am very happy"
Excellent
5
out of 5
Trustpilot
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Daniel M.
Member since 2024
“Booked a video consult in minutes and got clear advice straight away. Saved me a trip to the clinic.”
Excellent
5
out of 5
Trustpilot
Kerry
"My experience with the Tooth Fairy teeth straightening aligners has been fab! The team have been very quick to respond with any questions and queries. Has been great so far. I am on number 5 now of my aligners and can see that my teeth are a lot straighter already."
Excellent
5
out of 5
Trustpilot
Natalie P
"Really happy with my Toothfairy experience so far! The team is friendly, the app is easy to use, and my aligners are working great. Highly recommend for anyone considering teeth straightening!"
Excellent
4
out of 5
Trustpilot
Smart dental care
Award winning, smart
dental care, on demand
With patents in over 22 countries, only Toothfairy patients receive the benefit of our
incredible technology to support, track and supervise patients during their treatment.
incredible technology to support, track and supervise patients during their treatment.
Rated Excellent
4.8 out of 5
Trustpilot
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FAQ
Frequently asked questions
Have more questions?
Explore a wide range of topics to learn more about your dental health and treatment options.
How do I set up my profile?
Do you share my data with anyone?
Privacy Policy
I am unable to find my verification email?
Where do I add in a code I have received?
Why do I need to complete my medical history to use this service?
Have more questions?
Explore a wide range of topics to learn more about your dental health and treatment options.
Contact
We’re here to help
Have questions about the Toothfairy app, membership,
or dental services? Our team is ready to assist you.
Need support?
Get help with the app, your membership, or dental consultations.
Support email
office@toothfairyapp.co.uk
Phone number
+44 20 4525 4645
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We’re already working on your request. Expect to hear from our team shortly.
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Need support?
Get help with the app, your membership, or dental consultations.
Support email
office@toothfairyapp.co.uk
Phone number
+44 20 4525 4645