Dentistry should be

With Tooth Fairy®, there is no need to risk D.I.Y. Dentistry

Dentistry should be {safe, quick, affordable}

The World's Smartest Dental App


Getting healthy teeth often means choosing between long waits in a dental waiting room or going for risky DIY dentistry. We offer a better way for our patients to uptake dentistry.

App of the Year Winners

App of the Year Winners

Winner of 'App of the Year' at the Dental Industry Awards

Tested in the NHS

Tested in the NHS

91% patient approval rating from NHS dental patients

Fully Health Regulated

Fully Health Regulated

The first dental app to achieve health regulation in the UK ensuring your safety

Tooth Fairy™ vs. Others

Tooth Fairy™

£1399/ mild case

Traditional Dentist

£3500+/

DIY / Online

£1400-£2000/

Dentist Led
Do it Yourself
24/7 Dentist Supervision

You, but with terrific teeth

Tooth Fairy® is different. 

It’s a service designed and run by dentists. We partner real dentists with smart tech to give you all the convenience of an award-winning app, without cutting any clinical corners. 

This means you can get straight, healthy teeth to fall in love with, at a smarter price. That’s a real reason to smile.

Your Personal Pocket Dentist

Your own dentist on demand, when you need it. Predictable straight teeth.

Yes, you will be allocated your own personal UK registered dentist, who tailors your treatment according to your unique needs.

No, we only have two fixed costs. Unlike other providers, we will never charge you extra for any lost or broken aligners.

Yes, we are the first health regulated dental app ensuring your safety at all times. By only using UK licensed dentists, your expectations are met realistically.

We have two simple plans with no hidden costs. Our most common is our Mild Case - only £116 per month over 12 months (£1399 total - a similar treatment in clinic will cost you £3500+).

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Our Pricing Plans

Our most popular treatment plan is nearly 60% cheaper compared to traditional dental clinic costs.

12 months 0% credit

From £116 / month

  • Clear Aligners
  • UK based dentist supervision
  • Free Teeth Whitening* (RRP £395)
  • Retainers (RRP £300 )
  • No charge for lost aligners
  • No deposit required
Find out more

No Credit Check Plan

From £199 / month

  • Clear Aligners
  • UK based dentist supervision
  • Free Teeth Whitening* (RRP £395)
  • Retainers (RRP £300 )
  • No charge for lost aligners
  • £199 deposit
Find out more