Is my information secure?

Yes. Toothfairy follows healthcare and data protection requirements to help ensure patient information is handled securely and responsibly.

Do I need to have a regular dentist to use Toothfairy?

No. Toothfairy was created to help people access dental care more easily, including those who may not currently have access to a regular dentist. We provide our own dentists.

What problems can Toothfairy help with?

Toothfairy supports a wide range of dental needs, including urgent dental concerns, teeth straightening, teeth whitening, treatment monitoring, prescriptions, and general dental advice, for you as a direct patient, or as an insurance member/employee member.

Is Toothfairy available out-of-hours?

Yes. Toothfairy provides around-the-clock access to dental support, helping members get advice and assistance whenever they need it.

Can I speak to a real dentist?

Yes. Toothfairy combines smart technology with access to real, qualified dentists who can provide professional advice, consultations, and treatment guidance.

How does Toothfairy work?

Members can access dental support through the app, including remote consultations, treatment monitoring e.g. teeth straightening, dental advice, and access to qualified dentists. The platform is designed to make getting dental help quicker and more convenient than traditional routes.

What is Toothfairy's mission?

Our mission is to make dental care more affordable, accessible, and available for everyone. We use technology and qualified dental professionals to help people access advice, treatment, and support wherever they are.

Is the app free to download?

Yes. The Toothfairy app is free to download on both iOS and Android devices. Some services, treatments, or membership plans may have associated costs, but downloading and creating an account is free.

Who operates Toothfairy?

Toothfairy is operated by a dentist-led team combining dental expertise with digital healthcare technology to deliver consultations, treatment support, and ongoing dental care through the app.

Who founded Toothfairy?

Toothfairy was founded by dentists with the mission of improving access to dental care and removing barriers that prevent people from getting professional advice and treatment when they need it.

Are you fully health regulated?

Yes. Toothfairy is the first health-regulated dental app, providing access to qualified dental professionals through a regulated digital platform. The service has been tested and validated within NHS settings and is designed to deliver safe, accessible dental care remotely.

Why Choose Toothfairy?

Dentist-led aligner treatment, lowest-cost dentist-led aligners on the market, no buttons, straighten and whiten at the same time, teeth whitening included, app-led monitoring from start to finish, world-leading Smart Dental App, dentists available evenings and weekends, guided, not rushed, always supported.

Technology

Person holding a smartphone displaying a blue app screen with icons and text against a clear sky.

The Leading On-Demand Dental Benefit

The World's
Smartest Dental
App

(We've got the awards 🏆 to prove it)
‍

Download the app

Our Mission:

Making dental care
accessible, affordable and available.

That’s why we’re on a mission to make dental care more affordable, accessible,
and available - without long waits or barriers to treatment.

Explore

As Seen In:

🏆 App of the year 🏆 Digital Health solution of the year 🏆 Top 100 companies in Europe

Badge reading Top 100 Companies Europe 2026 with pink laurel wreath and star.

Cover Excellence Awards Winner badge with text Best Benefit - Added Value and orange star and laurel design.

Our Impact already

Founded by some of the world’s leading dentists, the Toothfairy app combines expert dental knowledge with
innovative technology to help you take control of your oral health from anywhere.

9 in 10 patients would
recommend us

Our users are our biggest champions, with a strong referral from the NHS to enterprise.

2,000+

Companies we protect

1,000,000+

Members’ lives we cover

1500+

Excellent reviews across independant websites and app stores

1st

Dental app globally managing patients and their oral health from anywhere

Smart dental care

Award winning, smart
dental care, on demand

With patents in over 22 countries, only Toothfairy patients receive the benefit of our
incredible technology to support, track and supervise patients during their treatment.

The problem

A national dental crisis
is limiting access to care

Limited access, delayed visits, and rising costs
are worsening dental outcomes across the UK.

>35 million

appointments missed

According to the British Dental Association, over 40 million appointments were missed during COVID, a backlog that still hasn't yet been fixed.

41% of adults

have untreated tooth decay

Source: Oral Health Foundation

£40 million

annual cost for extractions

Child tooth extractions due to decay cost the NHS over £40 million each year.

The dentist
will see you now.

Validated by the NHS, delivering
advice, consults, prescriptions.

Explore Treatments

Hand holding a smartphone with a blue app interface, partially inside a white pocket against a blue sky.

Our dental solution

How we improve
dental access

Toothfairy connects patients to qualified dentists
quickly and easily - reducing delays, improving outcomes,
and preventing unnecessary time off work.

Instant dental advice

Remote consultations

Early issue detection

Prescriptions when needed

In clinic support and referral

Get the App

Smart Access

Dental care, reimagined

Access dental support faster through
one app built for convenience and clarity.

Instant dentist access

Connect with a dental professional
quickly, without traditional waiting times.

Guidance when needed

Get clear support, next steps, and
help understanding dental concerns.

Person scanning teeth with phone app showing oral health report: moderate risk 19%, gum issues detected.

Our platform

Less waiting rooms,
more dentistry.

Smart Tech

Smart tech.
Real dentists.

Dentist-led technology designed to deliver trusted support and reduce unnecessary clinic visits.

Hand holding a smartphone with a smiling female medical professional wearing scrubs and loupes on screen.

Smart dental support

A Dentist Nearby

On-demand
Dentistry

Tooth Fairy blends real dentists and smart tech to make healthy teeth accessible. A dentist in your pocket—so you can avoid DIY dentistry.

On-demand Dentistry

Preventive care

Preventative and personalised care

Identify issues early, track progress, and get support before problems become serious.

Smart Monitoring

NHS Tested

NHS tested.
Patient approved.

Clinically tested within the NHS, with strong patient outcomes and high satisfaction rates.

Clinically Proven

Regulated

Fully health
regulated

Held to the same regulatory standards as dental clinics  for safe, trusted digital care.

Regulated Care

Global Reach

Supporting millions worldwide

Helping people across leading companies access smarter, more convenient dental care.

Care That Works

Our App features

Dental support, all in one

Our dental solution

Connect to a dentist in minutes

Get fast access to professional dental advice
through the app, whenever concerns appear.

Better outcomes

Achieve better oral health

Manage your oral health proactively with prevention tools, virtual check-ins, and expert support.

Treatment support

Prescriptions and pain management

Access treatment guidance, prescriptions,
and pain support without unnecessary delays.

Always on

Prevent disease and less time in the dental chair

Toothfairy leverages proprietary AI trained to patients from initial
assessment through treatment and ongoing monitoring.

Say hello to Ora

World's smartest AI dental assistant

Trained by real dentists, preventing and detecting dental disease is now available from your pocket

A seamless bridge
between tech and care.

Hi! I'm Ora

Your personal AI dentist.

The UK’s first clinician-approved AI for dental
screening and oral health tracking.

Download now:

App store

Google Play

10,000+ hours
of training

Trained by licensed dentists, our AI has been shaped at every stage - from initial annotation to iterative refinement - guided by clinical expertise.

Patient stories

Real experiences with Toothfairy

Macey Indianna

Verfied Patient

"Teeth have moved exactly as they promised. Great experience with the tooth fairy team! Teeth have moved exactly as they promised. Extremely friendly staff - and great COVID-19 safety precautions in place for in clinic appointments.Would recommend to anyone looking for teeth straightening at a reasonable price."

Excellent

out of 5

Trustpilot

Ray

Verified Patient

I’ve had an amazing experience with Toothfairy, they are clear and concise with the information they provide. Dr Claudia who has been overseeing my treatment is so nice and sweet, I would definitely recommend to anyone who is thinking about straightening their teeth. Honestly don’t wait on it !

Excellent

out of 5

Trustpilot

Francesca Errico

Verified Patient

"My experience with the Tooth Fairy teeth straightening aligners has been fab! The team have been very quick to respond with any questions and queries. Has been great so far. I am on number 5 now of my aligners and can see that my teeth are a lot straighter already."

Excellent

out of 5

Trustpilot

Joshua

Verified Patient

From Day 1 you’re properly taken care of. From the initial assessment they give you, you get realistic time frames to complete your treatment and more importantly they are super helpful along the way. Everyone at Tooth Fairy is great and i can’t thank them enough for making me feel proud to smile again. I strongly recommend using them if you’re considering a teeth straightening product that is reliable, cost effective and will deliver the desired results!!

Excellent

out of 5

Trustpilot

Entso Musk

Verified Patient

" Toothfairy to the world👏👏 I absolutely love everything about the tooth fairy, from their app where doctors/dentists are quick to respond and are very friendly ,to the aligners they offer; the delivery is fast and hustle free.l totally recommend everyone who needs teeth straightening to come on board they are the best. I have added more stars because the are so wonderful and l am very happy"

Excellent

out of 5

Trustpilot

Daniel M.

Member since 2024

“Booked a video consult in minutes and got clear advice straight away. Saved me a trip to the clinic.”

Kerry

Natalie P

"Really happy with my Toothfairy experience so far! The team is friendly, the app is easy to use, and my aligners are working great. Highly recommend for anyone considering teeth straightening!"

Excellent